Design System

BEHAVIORAL COMPONENTS
AND VISUAL ASSET LIBRARY

Phone.com

Phone.com’s browser legacy system was to be retired. I was tasked to develop a fluid framework and library of reusable, scalable assets that would allow for faster page construction, rapid prototyping and quicker updates down the line. While replacing outdated, confusing interfaces in pieces on the front and back-ends, Phone.com continued to grow their offerings unencumbered, with AI enhanced features like Virtual Reception, Voice-to-Text Call Recordings and AI generated Call Summaries and Action Items.

This design initiative was a large scale project that allowed Phone.com’s web-based system the scalability necessary for the inclusion of new, more complex features. The uniqueness or complexity of any upcoming feature would be met with confidence, now having a scalable component library that was vast and rubbery enough to accommodate future integrations.

Related Work

TALK, TEXT, MEET AND FAX FOR SMALL BUSINESS

Conversational AI solutions were customized and integrated into these Phone.com customer landing pages, offering call handling features such as Virtual Reception, Voice-to-Text Call Recordings with generated Call Summaries and Action Items, and Automated Voicemail Transcriptions.

Related Work

STORYBOARDING FUNCTIONALITY OF A WEB PHONE

UX, UI and visual design are hardly mutually exclusive when building certain products. I merged UX-wireframing efforts with design in order to deliver key scenarios to Engineering as soon as possible. A flexible and agile approach to Design was necessary for delivering concepts and assets Engineering needed to build, fast.

Related Work

PUSHING ACCESSORIES TO INCREASE SALES

There was a huge opportunity lost on Phone.com sales of device accessories. These products had been treated without real consideration, and discoverable only by a manual search by the user. The solution was bringing in a more disruptive UX approach.