UX Flow

PUSHING ACCESSORIES TO INCREASE REVENUE

Phone.com

Challenge There was a huge opportunity lost on Phone.com sales of device accessories. Until recently, this category of product was treated without real consideration, and discoverable only by a manual search led by a user’s moment of interest.

Solution Push accessories using a common, disruptive sales approach: rather than leaving accessories to some peripheral menu that remains optional to the user, insert compatible accessories into the user’s path prior to reaching checkout. The approach has become a core component of successful retail models – online groceries being the clearest example of the efficacy this technique has on shoppers. Amazon’s “Did You Forget” and “Buy Again” pages are successful with our own staff of engineers and designers. Approval was an easy sell.

Expectation/Outcome The target goal was to increase revenue from product sales by 12% over 3 months. After 2 months sales had surpassed 18%.

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TALK, TEXT, MEET AND FAX FOR SMALL BUSINESS

Conversational AI solutions were customized and integrated into these Phone.com customer landing pages, offering call handling features such as Virtual Reception, Voice-to-Text Call Recordings with generated Call Summaries and Action Items, and Automated Voicemail Transcriptions.

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DESIGN SYSTEM

Regardless of how unique or radical any new feature might be, this component library is vast and rubbery enough to scale up, while clear designations, specs and guidelines insure consistency remains intact.

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STORYBOARDING FUNCTIONALITY FOR A WEB PHONE

UX, UI and visual design are hardly mutually exclusive when building certain products. I merged UX-wireframing efforts with design in order to deliver key scenarios to Engineering as soon as possible. A flexible and agile approach to Design was necessary for delivering the concepts and assets Engineering needed to build, fast.