Requirements
I needed to design and develop a commerce app that defined best-practices for a mobile shopping experience; maintaining a simple navigation system which users found comfort in, as their understanding of where they were at all times never wavered. The overall experience also required a strong focus on promoting Tory's newest collections and arrivals.

Solution
Insure a highly intuitive, mobile shopping experience began with auditing the market landscape of current retail commerce apps and their flow of the purchasing cycle. Browsing and adding items to their bag, with a clean and trustworthy checkout experience was essential. Just as important, nailing down the information architecture within the retail UI world had to reflect Tory's high-end brand aesthetic. The following step was hitting the architecture and layering of products, product descriptions, and related products to maximize users' interest.

Deliverables
I hit design fast. Following an audit of a broad range of shopping apps — from Target and Walmart, to Nordstroms and Saks — I begin creating low fidelity comps to show potential unique templates. With a strong focus on the product purchasing cycle, I was responsible for all phases of UX and design, insuring all components and specs were dev-ready and provided online via styleguide using Zeplin.