Requirements
1) Create a site that was unique and attractive to young photographer hopefuls; 2) support UX restructuring efforts towards ICP.org; and 3) redesign top-level landing pages and special event templates

Solution
Tour the ICP school located in midtown at 6th avenue. Goal: create an authentic, fresh image online by getting a real feel for the ICP culture and environment. Differentiating ICP from other institutions meant remaining faithful to its cultural tone, while introducing designs that were original — and cool enough to attract young photographers

Deliverables
Responsible for providing necessary assets covering all work applied to the institution site and gallery event pages. An ultra-detailed styleguide was included with the package for Tech